TALENT REPRESENTATION
Talent-centric Brand Building
We partner closely with talent in our ecosystem to develop and launch compelling, talent-led brands that extend beyond traditional media. By leveraging our production capabilities, strategic brand partnerships, and entrepreneurial support, we helps creators turn their voice, vision, and audience into scalable businesses across digital, consumer products, and experiential platforms.
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Hairitage by Mindy McKnight is the first hair care brand that truly encompasses the needs of every hair type and texture. A brand that is inclusive of everyone and every family. No matter your needs you can trust in finding the best products with modern, efficacious, clean formulations, that work.
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AC Barbeque is a new lifestyle brand created by beloved comedians and grilling enthusiasts, Anthony Anderson and Cedric The Entertainer. Founded on the principles of Black excellence, family tradition, and bringing people together, AC Barbeque aims to provide the tools, flavor, and community that’ll take grilling to the next level. When you need to up your BBQ game, just look to the AC Flame.
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Milaluna Salsa by Heidi Balvanera and Jaime Camil is inspired by ancestral recipes. Reimagined for a world in need of new flavors, and a salsa worthy of all good food.
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Sacheu Beauty by Sarah Cheung combines modern formulations with traditional beauty tools to promote healthy, glowing skin. Sacheu Beauty focuses on inclusive, effective skincare that's rooted in self-care and accessibility.