TALENT REPRESENTATION

  • Jon M Chu holding award at Critics Choice Awards

    ARTISTS FIRST

    Artists First is a talent management & production company dedicated to representing quality talent and productions.

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  • Promotional poster for Select Talent Management's "The Secret Lives of Mormon Wives"

    Select

    Select Management Group is the leading firm representing next generation talent, producing award-winning content, and building original ventures as pioneers of the creator economy.

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  • Mikey Madison holding an Oscar statuette at Oscars awards ceremony

    authentic

    Authentic is the largest talent and literary management company in New York, with a thriving office in Los Angeles and a flourishing production arm.

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  • PARKER

    Parker Talent Management represents digital talent across lifestyle, home, wellness, and travel. Parker offers a 360° strategy to help creators grow their platforms, launch brands, and secure premium partnerships.

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  • SWAY SOCIAL

    Sway Social is a data-driven social media growth partner that helps brands and creators build authentic audiences, increase engagement, and turn followers into loyal customers.

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Talent-centric Brand Building

We partner closely with talent in our ecosystem to develop and launch compelling, talent-led brands that extend beyond traditional media. By leveraging our production capabilities, strategic brand partnerships, and entrepreneurial support, we helps creators turn their voice, vision, and audience into scalable businesses across digital, consumer products, and experiential platforms.

  • Hairitage by Mindy McKnight is the first hair care brand that truly encompasses the needs of every hair type and texture. A brand that is inclusive of everyone and every family. No matter your needs you can trust in finding the best products with modern, efficacious, clean formulations, that work.

  • AC Barbeque is a new lifestyle brand created by beloved comedians and grilling enthusiasts, Anthony Anderson and Cedric The Entertainer. Founded on the principles of Black excellence, family tradition, and bringing people together, AC Barbeque aims to provide the tools, flavor, and community that’ll take grilling to the next level. When you need to up your BBQ game, just look to the AC Flame.

  • Milaluna Salsa by Heidi Balvanera and Jaime Camil is inspired by ancestral recipes. Reimagined for a world in need of new flavors, and a salsa worthy of all good food.

  • Sacheu Beauty by Sarah Cheung combines modern formulations with traditional beauty tools to promote healthy, glowing skin. Sacheu Beauty focuses on inclusive, effective skincare that's rooted in self-care and accessibility.